Unit 2: Question 10

10) The creation of the promotional video will need the creation of a Script. Evaluate the effectiveness of a Script when planning a promotional video. (20)

Point - Identify

Evidence - Brief

Explain - Reference to question

Seven points - four advantages, three disadvantages.

Advantages: Gives the team / client an idea of narrative structure, shows dialogue that will be included in the video, includes direction which informs the actors and acts as a reference point for a director, saves time during production because actors and people in the production can learn lines / directions, identifies setting / location, gives an idea of lighting on set, informs mise en scene

Disadvantages: The strength of the script depends on the experience of the writer (wooden), lacks detail in visual elements, delivery on the script depends on the strength of the actors,